Brief Fact Summary. Plaintiff Gerard Colby Zilg wrote a book about the DuPont family’s role in American social, political and economic affairs, which he sold to Defendant Prentice-Hall, Inc. After the book created controversy, Defendant reduced the first printing by 5,000 copies and slashed the advertising budget by $9,500. Plaintiff claims that these actions violated Defendant’s obligation to promote the book fully and fairly.
Synopsis of Rule of Law. The type of publishing contract at issue here establishes a relationship between publisher and author that implies an obligation upon the publisher to make certain efforts in publishing a book notwithstanding the provision that leaves the number of volumes to be printed and advertising budget to the discretion of the publisher.
The section reads: in determining whether an actor's conduct in intentionally interfering with a contract or a prospective contractual relation of another is improper or not, consideration is given to the following factors: (a) the nature of the actor's conduct, (b) the actor's motive, (c) the interests of the other with which the actor's conduct interferes, (d) the interests sought to be advanced by the actor, (e) the social interests in protecting the freedom of action of the actor and the contractual interests of the other, (f) the proximity or remoteness of the actor's conduct to the interference and (g) the relations between the parties.View Full Point of Law
Issue. Did Defendant breach its agreement with Plaintiff by cutting the first printing and reducing the advertising budget without a sound or valid business reason?
Held. No. Under the agreement, Defendant was obligated to publish the book but had control over the number of copies printed and the level of advertising expenditures. This promise to publish the book must imply a good faith effort to promote the book to give it a reasonable chance of achieving market success. However, once the obligation to undertake reasonable initial promotional activities has been fulfilled, the contract dictates that a business decision by the publisher to limit the printing or advertising budget cannot be subject to second-guessing by a trier of fact. Hence, Plaintiff may prove a breach of contract if he shows (1) that the initial printing and promotion could not possibly give the book a reasonable chance to catch on with the reading public or (2) that greater printing and promotional efforts were not undertaken for reasons other than a good faith business judgment. Plaintiff did not adequately set forth evidence of either of the abovementioned possibilities. T
herefore, no recovery was possible for Plaintiff.
Discussion. Sometimes a party’s obligations are not set forth explicitly in the contract, but the court will infer reasonable obligations from the standard practices of an industry.