Brief Fact Summary. Young & Rubicam, Ford Motor Co.’s (Ford) (Defendant) ad agency, could not get Bette Midler (Plaintiff) to re-create her 1970s hit âDo You Want to Danceâ for its television commercial for Ford (Defendant), so it hired a former Plaintiff backup singer to impersonate her voice.
Synopsis of Rule of Law. Under California law, intentional imitation of a celebrity’s distinctive and widely known voice for commercial purposes constitutes tortious misappropriation.
(Noonan, J.)Â Yes.Â When a celebrity’s distinctive and widely known voice is intentionally imitated in order to sell a product, the sellers have appropriated what is not theirs and have committed a tort in California.Â California recognizes an injury from the appropriation of the attributes of one’s identity, including the voice, which is one of the most palpable ways identity is manifested.Â A singer manifests herself in her song; to impersonate her voice is to pirate her identity.Â The value of this attribute is what the market would have paid for Midler (Plaintiff) to sing the commercial in person.Â Plaintiff has made a showing, sufficient to defeat summary judgment, that Defendant appropriated her identity for it’s own profit in order to sell its product.Â Reversed and remanded for trial.
Discussion. The court in this case rather cleverly sidesteps the issue of federal preemption of California’s tort under the Copyright Act, which provides in the Notes of the Judiciary Committee to Â§ 114(b) that: âMere imitation of a recorded performance would not constitute a copyright infringement even where one performer sets out to simulate another’s performance as exactly as possible.âÂ However, there had been an unreported decision foreshadowing the Midler holding in Apple Corps. Limited v. Leber, 229 U.S.P.Q. 1015 (Cal. Unrep. 1986), where the Los Angeles Superior Court had held that a multimedia production of Beatles imitators who performed about thirty Beatles numbers âso accurately imitated the Beatles in concert that the audience . . . suspended their disbelief and fell prey to the illusion that they were actually viewing the Beatles in performance.