ProfessorMelissa A. Hale
CaseCast™ – "What you need to know"
Brief Fact Summary. Defendant was a fashionable woman and designer capable of increasing the sales of certain goods by her endorsement. Defendant entered into an exclusive agreement with Plaintiff allowing him to place her endorsement and market defendant’s designs and keep half of the profits. Plaintiff claimed she broke the contract by placing endorsements without his knowledge and keeping all the profits too herself.
Synopsis of Rule of Law. Mutuality or a return promise may be implied from the circumstances surrounding the contract and the nature of the whole writing.
Issue. Whether the contract lacks mutuality because it does not expressly bind or require the Plaintiff to actually place endorsements or market defendant’s designs.
Held. The circumstances supported a promise by implication that Plaintiff would use reasonable efforts to place the endorsements and market the designs. Unless he gave his efforts neither party would gain anything from the contract. Also the one-half profit arrangement was a promise to use all of his efforts in order that the contract would have value to Plaintiff.
Without an implied promise, the transaction cannot have such business efficacy as both parties must have intended that at all events it should have.View Full Point of Law