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Vokes v. Arthur Murray, Inc.

Citation. 212 So.2d 906 (D.Ct.App. FL 1968)
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Brief Fact Summary.

Plaintiff entered into Defendant’s school of dancing, in pursuit of her dream of becoming an “accomplished dancer.”  While Plaintiff’s dancing abilities did not increase, her expenses in pursuit of the dream did, when Defendant encouraged her to enter into several different contracts, and pay out cash in excess of $30,000 for lessons and dance-related trips.  When Plaintiff realized she had no dancing ability, she sought rescission of the contracts and return of her money, based on fraud.

Synopsis of Rule of Law.

In order to bring a cause of action to rescind based on fraud, the facts must justify the allegations.


The Plaintiff, Vokes (Plaintiff), a 51 year-old widow, desired to be an “accomplished dancer.”  The Defendant, J.P. Davenport d/b/a Davenport’s school of dancing (a franchise of Arthur Murray, Inc.) (Defendant), vowed to help make that dream come true.  Over the course of a few years, Plaintiff signed several contracts with Defendant and paid out cash in the amount of $31,090.45 for lessons and dance-related trips.  After learning that she had no dancing ability, Plaintiff sought a rescission of the contracts and a return of her money, based on allegations of fraud.  Plaintiff’s Complaint was dismissed, with prejudice, for failure to state a cause of action.  Plaintiff appealed.


The issue presented in this case is whether trade puffing can be considered a misrepresentation of a material fact, which could be actionable in fraud.


•    The court considers the notions of fraud and misrepresentation and makes the finding that, for a misrepresentation to be actionable, it must be a question of fact.  In this case, although the instructors opined as to Plaintiff’s dancing ability, they did not tell her the whole truth.  The large expenditures that Plaintiff made, in pursuit of her “progress”, were not justified by the fact that she was not improving.  Thus, the court found that there was a factual question, to be determined, regarding the Defendants’ misrepresentation, and reversed, allowing Plaintiff a new trial.


Generally, when a tradesman engages in puffing to promote its services, it is not considered actionable as fraud.  In this case, however, it was apparent to Defendant that the expenses Plaintiff was undergoing were not justified by her abilities, and his puffing became fraudulent when he caused her to make expenditures in reliance of non-existent abilities.

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