Brief Fact Summary. The Respondents, Wileman Brothers & Elliot, Inc. (Respondents), growers of California tree fruits, brought suit to challenge assessments on advertisements made by the Secretary of Agriculture.
Synopsis of Rule of Law. Assessments for costs associated with advertising for a group of individuals are matters of economic policy and not an infringement on one’s First Amendment constitutional rights.
Issue. The question before the court is whether the requirement that Respondents, as farmers, are required to participate in generic advertising or whether the requirement abridges their choice not to participate, in violation of the First Amendment constitutional rights.
The court held that the advertising assessments were a question of economic policy and not one of First Amendment constitutional rights. Particularly, the rights of the farmers were not abrogated, no restraint was placed on any producer from expressing himself, nor was any producer required to endorse any particular political view. Thus, requiring Respondents to pay advertising assessments was not contrary to their rights.
Entertainment, as well as political and ideological speech, is protected; motion pictures, programs broadcast by radio and television, and live entertainment, such as musical and dramatic works, fall within the First Amendment guarantee.View Full Point of Law