Brief Fact Summary. The Federal Trade Commission’s (FTC) (Defendant) holding, that the California Dental Association’s (CDA) (Plaintiff) restrictions on advertising violated antitrust laws, was upheld on appeal.
Synopsis of Rule of Law. When the great likelihood of anticompetitive effects can be easily determined, quick-look analysis is appropriate.
Issue. When the great likelihood of anticompetitive effects can be easily determined, is quick-look analysis appropriate?
Held. (Souter, J.)Â Yes.Â When the great likelihood of anticompetitive effects can be easily determined, quick-look analysis is appropriate.Â The credibility of competing claims regarding the effects of the professional advertising restrictions rules out the indulgently abbreviated review to which this matter was treated.Â Plaintiff’s advertising restrictions could credibly have a net precompetitive effect or possibly no effect at all on competition.Â The obvious anticompetitive effect that triggers abbreviated analysis has not been shown.Â Vacated and remanded.
Thus, with exceptions not relevant here, raising price, reducing output, and dividing markets have the same anticompetitive effects.View Full Point of Law
Discussion. On remand, the Ninth Circuit dismissed the case.Â That court relied on expert testimony.Â The Ninth Circuit did not remand the case back to the FTC (Defendant) for further proceeding.