The Legal Beat
LexBlog Makes Its Software And Services Free To Law Students And Professors
Posted on Wednesday January 11, 2017
Through efficiency brought by technology and a law school’s commitment to introduce its students to more effective business models and technology to improve legal services, LexBlog is moving forward with a Law School Blog Network offering law students, professors and administrators its blogging platform and services at no cost.
Over a year ago I was talking with Michigan State University Law Professor (and then Assistant Dean for Career Development) Daniel Linna, about the possibility of someday having free blogs for law students. What seemed like a pipe dream to me then is now a reality — and then some.
I was back in East Lansing teaching at a social media bootcamp for students, professors and administrators. At that time, Linna was launching The Center for Legal Services Innovation, LegalRnD for short, to study and introduce students to technology and innovation to make legal services more available to moderate income Americans and less expensive to businesses.
Part of the discussion concerned the power of blogging for learning, for building a name for yourself, building a network and making legal services more available through young lawyers with niche expertise. Let alone the contribution to advancing the law via open publishing.
In only the way Linna can put the subtle pressure on you, he says, “Gee, that would be pretty cool if you could make blog software and services free to law schools.” He had me.
One problem. A year ago, a project (blog site) at LexBlog took fifty hours of time – intake, design, development, quality assurance, content about the publisher, etc. Free is pretty expensive at that rate.
Fast forward to today, and LexBlog has become fifty times more efficient. What used to take 50 hours takes an hour. My tech team, led by our CTO, Joshua Lynch, is looking to push it further – maybe get it to 15 minutes in some situations.
This efficiency was brought about by moving the company from an agency to a software company.
Rather than design in Photoshop (.psd’s), developing sites and making modifications to sites separately as website developers and marketing agencies do, LexBlog has developed its own publishing software on WordPress core.
Think of software as a service such as Salesforce or Clio, except with a custom front interface. Bottom line, we’re disruptive to the industry and able to do more for people.
With this increased efficiency, we realized we could build a “Law School Blog Network.” LexBlog would offer the most comprehensive blog publishing software in the industry as a service to law students, law professors and law school administrators. All for free – blog publishing software, mobile design, hosting, SEO, marketing, free ongoing support and syndication across the LexBlog Network, including a forthcoming Law School Blog Network.
Blog software is free – in theory. But it’s not tailored for the law, folks don’t know where to start, their blog cannot be found, they don’t know how to maintain it and don’t know good blogging from bad. If you’re putting in the time, we want you to build a name for yourself in an area that you love.
To see an example of a blog on the Law School Blog Network blog, check out Dan Linna’s LegalTech Lever. Michigan State Colors and logo – everything Sparty (school mascot) that the law school and the alumni could love.
Linna owns the content, title and domain name. He is free to move the content to any other branded site, whether part of the Law School Blog Network, or not, at any time he chooses. No strings attached.
For an example of a law student’s blog, see Miguel Willis’s Innovative Law Student. Seattle University Law School colors and logo.
Law student? Law professor? Law school administrator? Want to start blogging, or are you already blogging on a less than professional platform without accompanying support? Let us know. It will be our honor to help you and serve our profession.
Kevin O’Keefe (@kevinokeefe) is the CEO and founder of LexBlog, which empowers lawyers to increase their visibility and accelerate business relationships online. With LexBlog’s help, legal professionals use their subject matter expertise to drive powerful business development through blogging and social media. Visit LexBlog.com.
LexBlog also hosts LXBN, the world’s largest network of professional blogs. With more than 8,000 authors, LXBN is the only media source featuring the latest lawyer-generated commentary on news and issues from around the globe. Visit lxbn.com now.